Science shaping the future of health.
A communication video showcasing CSEM’s cutting-edge technologies in service of the digital health revolution.
Client
CSEM
Field
Research & Innovation Center
Type
Communication Video / Corporate Film
Year
2022
Challenge
Based in Neuchâtel, with over 600 employees across six locations in Switzerland, CSEM is an internationally recognized innovation leader in precision manufacturing, digitalization, ultra-low-power electronics, optical elements, AI, and sustainable energy.
The communications team approached us on behalf of Freestudios to create a 2:20 communication video for use at trade fairs and on their website. The challenge was twofold:
Content constraints: we were provided with a PowerPoint presentation describing prototypes of future applications, with limited visuals and no video footage.
Format requirements: the video had to function both silently at fairs (visual storytelling only) and with music online, engaging diverse audiences from the general public to industry stakeholders.
"Working with Motion for Good on our digital health video was a real pleasure - both professionally and personally. They brought clarity, creativity, and reliability, turning complex science into a compelling story."
Ada Hinrichs, Head Marketing & Communications, CSEM
Storytelling
To overcome these limitations, we crafted a narrative approach illustrating how CSEM’s technology could be applied across a wide range of everyday life situations. The storyline was designed to remain human and relatable, showing technology in service of life rather than as an abstract concept.
By blending stock footage, carefully selected to represent real-life scenarios, with graphic design and text overlays, we created a visual flow that brought clarity and coherence to the story while remaining within budget constraints.
This narrative positioning transformed a technical subject into a sensible, human-centered story — making health innovation tangible and accessible.
Process
Script development - refining the narrative to highlight both CSEM’s expertise and its human impact
Visual sourcing - curating stock footage and integrating existing CSEM shots
Graphic overlays - designing a clean, coherent motion layer
Dual-format adaptation - ensuring the film worked silently at fairs and musically online
Editing & delivery - balancing pacing and rhythm for clarity, impact, and flexibility
Results
The final video successfully conveyed CSEM’s role in the digital health revolution, presenting advanced technologies in a way that was both engaging and accessible.
It gave CSEM a versatile communication tool — equally effective at international trade fairs and on their digital channels — that positioned their innovation as directly relevant to people’s lives.
The client was very satisfied with the collaboration and the outcome.
Credits
Creative Direction: Julien Andrey
Script: Ada Hinrichs (CSEM), Annabelle Grenet-Bolusset (CSEM), Julien Andrey
Editing, Motion Design: Julien Andrey
Production: Pascal Girardin, Freestudios